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SYD JEROME
LUXURY MENSWEAR STORE, CHICAGO
Idea As Chicago is regarded as a city blending its famous neo-classical and art deco style with the minimalistic modern age, the luxurious men’s outfitter store shows elements of the historical as well as of the modern Chicago.
Syd Jerome is one of these projects that allowed a hollistic approach, Starting with retail design, to architecture, to branding, and finally to visual merchandising. The video has been created out of passion to present a complete story consisting of all these puzzle pieces.
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